DOLLARS AND SENSE A Cut Above    More Than Just Subs    Seize The Moment Dollars And Sense    The Grand Finale    Press Articles    Request Info To qualify for a single Atlantic City Sub Shops franchise, you must financially be able to handle a commitment of $173,000 to $297,000*. We recommend to avoid being under capitalized, you should have between $20,000 to $40,000 in liquid assets. Financing is the sole responsibility of the Franchisee. *The Franchise Fee of $15,000 is included in these numbers. Note: *(1) Lease of a pure vanilla shell approximately 1,600 square feet. *(2) Because the above figures are estimates, it is possible to exceed costs in any of the areas mentioned.